Still No Coverage of E-Cat in Mainstream Media

It’s quite curious that while there are a number of people awaiting the upcoming E-Cat tests with great anticipation the vast majority of people in the world have not heard of an energy catalyzer or its inventor, Andrea Rossi.

In this day when news of trivial events can be sent all around the world in a flash and become almost instantly part of a global consciousness there seems to be a blind spot when it comes to what could be one of the most important stories of the century. Those who are aware of the E-Cat realize that if it turns out to be what its inventor and other witnesses claim, it could have a transforming effect on our world. Why then, with public testing only a few days away, do the most influential media organizations ignore the E-Cat?

Those who are following the story are reliant on a few less-than-prominent websites and blogs for information. Most large news publications have departments that focus on technological stories of importance, and it’s hard to conceive that none of them have heard of the E-Cat story. It’s possible that journalists, editors or publishers are ignoring the subject because they think the technology is impossible — but even in that case you’d think they could cover it from the angle of being a tale of terrific fraud. It’s not everyday that a lone inventor has respected university professors putting their reputation on the line by defending an impossible technology!

If coverage of the E-Cat remains in the realm of relatively obscure sites (like this one), it’s likely that knowledge of this discovery will remain ‘underground’ — and that could hinder proliferation of the E-Cat even if it were proven fully valid. The mainstream media plays a major role in bringing important information to light; media attention is going to be an important factor in hastening E-Cat adoption.

So what could finally get the media’s attention? Here are some possiblities:

1. One or more of the journalists invited by Rossi to a demo recognize that there is something remarkable going on and decide to write about it. (Rossi says he has invited top science journalists to witness a demo — we don’t know, however, if any will come)

2. One or more of the top scientists publicly state that they have seen something remarkable happening (We have heard some strong supportive statements from the likes of Levi, Kullander and Essen, but those haven’t seemed to have lit the internet alight)

3. Rossi’s secret American partner is revealed and it is a well-known and respected organization that is already taken seriously by the public, in industry and by the media.

4. Working E-Cats are available in the marketplace. This will probably be the most difficult thing for the media to ignore. If people start buying and using E-Cats in their businesses and homes journalists would certainly pick up on that story.

5. If there was an accident, financial scandal, major controversy or any other mishap. There’s nothing the medial likes better than bad news. As in the case of cold fusion in 1989, if something were to go terribly wrong, the media would likely start reporting; negative coverage would go a long way to burying the E-Cat

It doesn’t appear that Andrea Rossi is too worried about the current lack of attention. Right now his focus seems to be on getting the E-Cats to work in safe and stable conditions, but he surely must realize that eventually he will need media coverage because as with any enterprise, lack of attention will eventually put you out of business.

  • Francesco CH

    Frank you are right,

    however there is something new: this time Focus
    ( )
    will cover the test of 6 october
    ( )
    and Focus is a very popular scientific magazine in Italy. IT IS NOT MAINSTREAM, but it is very close to mainstream (circulation approx half a million copies each month)

  • Martin6078

    Unfortunally is told about media: Good news does´nt sell, good news are bad news!
    But I´m thinking that is rubbisch, especially in this case of E-Cat and the giant oppertunies.
    The most mainstream medias live of the fear of the population. Real information is not their intention.
    Maybe when more proof information is confirmed and products are availeable, some newspapers and magazines will dedicate to E-Cat.

  • Koen

    If you never told your chickens about the fox, informing them that the fox was killed this morning by a smart hunter is no big news for them. They will want to hear about the weather, the rearrangement of the pecking order and the feather-color of the new rooster.

  • David

    “Why then, with public testing only a few days away, do the most influential media organizations ignore the E-Cat?” – because so far there has been nothing worth covering. The ‘new energy’ field is notorious for fraud and idiocy, and has been for over a century. The media have been burnt before.
    So far all that has been presented are a few ‘demonstrations’ carefully stage managed by Rossi, such that the potential for fraud has not been eliminated. If he had released one of his e-cats to a reputable university for independent testing (obviously with the proviso that certain proprietary information should not be released) and results had come back positive – the worlds press would be climbing over each other to get to his door.
    Personally I’m still fence sitting as to whether he’s one of the finest scammers of all time or the next Physics Nobel Laureate. Where’s the beef, Andrea? Is the October demo just going to be another smoke and mirrors affair with you pulling the strings? – I wont be convinced till the puppet master lets go. FIrst off, lets have an oscilloscope rather than a DIY grade meter on the electrical input…

  • Josh Rosenthal

    I think that something truly novel takes time to be accepted by the mainstream media and public at large. From my Wikipedia research, it seems that after they invented the airplane the Wright Brothers were laughed at for a good 5 years before the world truly took them seriously. Granted, this was before the age of 24 hour news cycles and instant streaming video. But it shows that as a society, our collective imagination is narrower than we’d like to believe.

  • andrea

    ““Why then, with public testing only a few days away, do the most influential media organizations ignore the E-Cat?” – because so far there has been nothing worth covering. ”

    It seems that you do not read many newspapers: do you really think that most of the news published are worth covering? Do you watch tv? Don’t you think that a new love-affair of an actress or the rescue of a little cat trapped on a tree is worth covering instead of giving information (that doesn’t mean to support or deny) about a ‘possible’ new source of energy is reasonable?

    I think otherwise that the total blackout of mainstreams is something worrying because I can’t remember such a total and paradoxical censure in the past, even about the most embarassing or uncomfortable topics.

    I do not think that newspapers do not have a small corner of paper to spend on the e-cat or tv a 30 seconds time to dedicate to such a vital subject. Even the specialized magazines in alternative energies are not covering at all the e-cat story but you can easily read articles about useless and stupid inventions wich are fastly destined to disappear.

    The matter of blackout, I repeat is not just due to the trust in e-cat or not, and this is giving me confidence in Rossi’s invention.
    By the way LENR is a reality and if the inventor of a Lenr based device will be Rossi or whoever, it’s incredible and not professional at all to ignore it.

  • Roger Barker

    Give me one good reason why there should be mainstream media coverage of Rossi’s device?

    Rossi has failed to provide any conclusive evidence the eCat produces excess energy. He could have done this by running some very simple tests. Had he done this and then there was no mainstream media coverage, I would understand the furore.

    As it stands Rossi’s demonstrations have gotten worse. He attempted to demonstrate the eCat to NASA and potential investors and both demos failed. I hope this October 6th demonstration/test provides more conclusive evidence of excess heat but I am not too hopeful given Rossi’s track record.

    • Luca Salvarani

      You are totally misreprenting the facts! Compliments!

      • Roger Barker

        Please explain how I am “misrepresenting the facts” Trust me, I want the eCat to work more than anything. I was so excited when I first heard about it especially with all the backing from Levi, Focardi and co. However since then we really have not seen any concrete proof of the eCat working as described.

    • jason

      Your resoning are as vage as all the other people who don,t care about whats at stake.

  • Luca Salvarani

    An ironic advice for Rossi:

    Say that you saw a grey alien or an UFO, or that tomorrow the World will finish….. and you will immediately get a full media coverage!