Change of Name from LENR is an Urgent Necessity (Guest Post)

The following is a guest post from ECW reader Hope4Dbest

Now that the Ecat (or other iterations) seem to be closer and closer, it is time for the acronym LENR to be “dissappeared”.  We are so used to reading it that we forget that the ‘N’ stands for Nuclear.  How many bad images does the word “nuclear” bring?

Can you imagine what the oil and coal industry (and probably the nuclear too) will make of the “Nuclear” in LENR? A Chernobyl in every house?  A Fukushima in your basement?  Three Mile Island instead of a blown fuse?

How can we counteract that?  With science?  How many people will understand the difference between a fission reactor and the Ecat?

It is a matter of certain urgency, because when the cat comes out of the bag, the first name in the press reports is the one that will stick.  So, for those of us who cannot contribute with the science, let’s put our thinking caps about a name

Here’s a submission off the top of my head: SPFS.  No, it doesn’t roll off the tongue, but Safe Power Fusion System sounds harmless enough and has a hidden hommage of Pons and Fleischmann.

Whatever name to choose, we have to consider that it WILL be dissected and analyzed by people smarter than we are, and who do not exactly have the best interests of the world in mind.

Hope4Dbest

 

 

  • Curbina

    Well, I don’t entirely agree that it can be so disastrous to keep the N word. I do agree that we need a better name. The only one proposed that does not include the N word is “Anomalous Heat Effect”, which is like saying Unknown Flying Object. Dunnoo if this could be better. In terms of general public perception I tend to agree with Bob Mihajlovski (Dr. Bob) who defends Cold Fusion as the proper name/brand. This of course is not a technically correct denomination and make many of us geeks to cringe in that sense, but avoids the N word and still after all these years a catchy term.

    • hempenearth

      Dr. James Truchard if NI wanted to call it Quantum Reactions.

      • Alan DeAngelis

        But it is nuclear. Aren’t we dumbed-down enough? If we don’t understand that it’s nuclear we don’t deserve to have it. Let the neophobic countries burn hydrocarbons and fad away. The Chinese will be the first to use LENR.

        • Alan DeAngelis

          Speaking of dumbed-down.
          FADE away.

          The fluoride has taken its toll

        • Heath

          I agree. Nuclear is not bad at all but many people take information based on very little fact. LENR could transform what the world thinks about the word nuclear. But from what Rossi says, the US will be the first to use LENR shortly. Alan, an American company owns the licensee rights but has stated it will share it with the world.

          • Ted-X

            What about FPER (Fleishman-Pons-Effect-Reactor). Easy to remember, starts with “F”, has four letters 🙂 and commemorates the contribution of Fleishman and Pons.

        • BroKeeper

          Safe Quantum Exothermic Rossi Effect Lattice. SQEREL or ‘Squirrel’ for stored energy.

          • RogerKnights

            Low Energy Fusion!

          • BroKeeper

            Honk!

        • Chris I

          No matter what you call it, Mary Yugo will keep calling it NUCLEAR at the top of her hysterical voice.

          What I’ve always thought is that LENR is useless because it would include any nuclear reaction except hot fusion. Yup! you really could call radioactivity in the same way… and… nuclear fission too!

          The main objection toward “cold fusion” has been that many folks doubt it being fusion, or that it falls within the term. Why not just something like:

          Safe’n’Easy Nuclear Reactions (or Fusion Energy)

          Trouble Free Nuclear Reactions (or Fusion Energy)

          Third Milennium Nuclear Reactions (or Fusion Energy)

          • MasterBlaster7

            Ooo…..Easy Bake Oven Mk. 2

          • Chris I

            Good one Blast. 😀 Pity it might not be quite so good after all those recalls.

          • Hope4DBest

            Well, let’s hope that Rossi is the first to the finish line. E-cat sounds totally harmless and even cuddly.

            I do think many of you don’t realize how paranoid many people are about ANYTHING nuclear. I hope I’m wrong.

          • racribeiro

            Not really.. make a breach on it and you will see the neutrons comming out of it. Unfortunatly, I do believe that the e-cat on every home will not be possible and it will be rated, at is best, as a (low power) nuclear device just an X-ray machine or a MRA machine. It can be installed by civilians, but has to be really checked.

          • I first agree with you, even imagining that people will block all.
            but like for gas boiler, people will be so motivated to have LENR at home that whatever scaremonger will say, whatever lobby will desire, whatever expert will propose, people will ask to be free to install a LENr at home, with reasonable safety checking.

            factually it is much less dangerous than a gas boiler, because the quantity of hydrogen is tiny, and radiation are weak and can be controlled by safety components…

            burst can happen but one can stop them quickly (at worst vent), making the total dose of someone sleeping on the reactor much less than the one of a britanian inhabitant. Today that can make people panic, but once they will have to choose between flexible and cheap energy at home and avoiding a mythical risk, they will use their brain.

          • Hope4DBest

            @AlainCo “factually it is much less dangerous than a gas boiler,”

            Sure, but “factually”, nuclear energy has the best safety record of all energy sources, even after Chernobyl and Fukushima. Almost a hundred people died building the Hoover Dam. Hundreds of coal miners die (specially in China) every year. And how may thousands (or tens of thousands) from pollution from coal-fired power stations?

            “Factually” doesn’t cut it when people have been indoctrinated to fear ANYTHING with the word “nuclear” in it.

          • Kwhilborn

            Yes. look at the mailing list of home installations Rossi has already compiled.

  • Curbina

    Well, I don’t entirely agree that it can be so disastrous to keep the N word. I do agree that we need a better name. The only one proposed that does not include the N word is “Anomalous Heat Effect”, which is like saying Unknown Flying Object. Dunnoo if this could be better. In terms of general public perception I tend to agree with Bob Mihajlovski (Dr. Bob) who defends Cold Fusion as the proper name/brand. This of course is not a technically correct denomination and make many of us geeks to cringe in that sense, but avoids the N word and still after all these years a catchy term.

    • hempenearth

      Dr. James Truchard if NI wanted to call it Quantum Reactions.

  • Ophelia Rump

    I am confident that whoever gets to the home market first will provide a brand identity which is satisfying. For the refrigerator it was the Frigidaire, Which was the product brand name for the first home refrigerator.

    For industrial purposes, Safe Nuclear would be a lovely way to refer to the entire field.
    As long as they maintain the discipline to keep it safe.

  • Ophelia Rump

    I am confident that whoever gets to the home market first will provide a brand identity which is satisfying. For the refrigerator it was the Frigidaire, Which was the product brand name for the first home refrigerator.

    For industrial purposes, Safe Nuclear would be a lovely way to refer to the entire field.
    As long as they maintain the discipline to keep it safe.

  • Achi

    I like LENR though. Or LANR. But if we’re just making up new names without nuclear how about GLMR? Gas loaded metal reaction.

  • MWerner

    No one goes to the hospital to get an “NMRI” do they. GE, Siemens, et. al. dropped the N word to give us MRI scans 30 years ago. I think it would be wise to do so here as well.

    We could do like NASA and twist the name to the point that you can get an acronym like “Deep Space Climate Observatory (DSCOVR) (formerly known as Triana, unofficially known as GoreSat)”.

  • MMK

    F&P effect reactors
    Rossi effect reactors
    Focardi&Rossi effect reactors

  • US_Citizen71

    How about Metal Lattice Energy or just Lattice Energy.

    • cold fusion is nice word.
      not dangerous, inclusive, sexy…

      • US_Citizen71

        But what if no fusion is taking place? Personally I’m fine with cold fusion if there is fusion or LENR if there isn’t.

  • Alan DeAngelis

    But it is nuclear. Aren’t we dumbed-down enough? If we don’t understand that it’s nuclear we don’t deserve to have it. Let the neophobic countries burn hydrocarbons and fad away. The Chinese will be the first to use LENR.

    • Alan DeAngelis

      Speaking of dumbed-down.
      FADE away.

      The fluoride has taken its toll

    • Heath

      I agree. Nuclear is not bad at all but many people take information based on very little fact. LENR could transform what the world thinks about the word nuclear. But from what Rossi says, the US will be the first to use LENR shortly. Alan, an American company owns the licensee rights but has stated it will share it with the world.

      • Ted-X

        What about FPER (Fleishman-Pons-Effect-Reactor). Easy to remember, starts with “F”, has four letters 🙂 and commemorates the contribution of Fleishman and Pons.

  • GreenWin

    “It is a matter of certain urgency, because when the cat comes out of the
    bag, the first name in the press reports is the one that will stick.”

    Like global warming and “climate change?”” Cold Fusion is the original – sounds harmless – reminds the world of the colossal effup by Ivory Towers MIT, CalTech, Bob Park etc.

  • GreenWin

    “It is a matter of certain urgency, because when the cat comes out of the
    bag, the first name in the press reports is the one that will stick.”

    Like global warming and “climate change?”” Cold Fusion is the original – sounds harmless – reminds the world of the colossal effup by Ivory Towers MIT, CalTech, Bob Park etc.

  • we want LENR Fusione Fredda

    ‘Man on the street’ vote: CF cold fusion or QR quantum reactions. Both seem harmless, have been used by journalism before, yet are simple enough for non-technicians to remember. I do like the FP reference, though…. their memory deserves to be vindicated and honoured. F-P reactions?
    If we use four or five letters acronyms, we are distancing ourselves from the great, non technical public, IMO. Easy does it.

  • we want LENR Fusione Fredda

    ‘Man on the street’ vote: CF cold fusion or QR quantum reactions. Both seem harmless, have been used by journalism before, yet are simple enough for non-technicians to remember. I do like the FP reference, though…. their memory deserves to be vindicated and honoured. F-P reactions?
    If we use four or five letters acronyms, we are distancing ourselves from the great, non technical public, IMO. Easy does it.

  • Bento

    Cool Fusion

  • Guru

    Change name from “Nuclear” is absolute need. Otherwise what You may want from folks who gathered in Bohemian Grove and adore a stone sculpture of owl Molek (Molech, Moloch). They will crushing and banning LENR as “extremism and economic terrorism”.

    As Brian Ahern hinted, this may be “magnetic”, or some day somebody find very tiny microscopic level of “plasma” or so.

    Word “nuclear” must be avoided at every cost.

  • I have this discussion since long, and someone experienced with innovation management told me that once the shoebox will be on their table, mom and pop will take it whatever the doomers says.
    If it saves money, if it works, they will take it, whatever is the name.

    nuclear is frightening only if seen from far, if you don’t see what it cost or gain to you…
    in france we have maybe the nearest contact with kuke, by the price of electricity, and despite the smear campaign well funded and supported by press, people stay attached to their nuclear bill. Now the attack is “it cost more than what you imagine”, and it works that way…

    make it in your basement, at a good price, and people will accept it.
    they will accept the reality that is is not dangerous because they control it, they gain money from it…
    after all people use more and more kerozen heater which are much more dangerous, but it save money for some, because of the crisis.

  • I have this discussion since long, and someone experienced with innovation management told me that once the shoebox will be on their table, mom and pop will take it whatever the doomers says.
    If it saves money, if it works, they will take it, whatever is the name.

    nuclear is frightening only if seen from far, if you don’t see what it cost or gain to you…
    in france we have maybe the nearest contact with kuke, by the price of electricity, and despite the smear campaign well funded and supported by press, people stay attached to their nuclear bill. Now the attack is “it cost more than what you imagine”, and it works that way…

    make it in your basement, at a good price, and people will accept it.
    they will accept the reality that is is not dangerous because they control it, they gain money from it…
    after all people use more and more kerozen heater which are much more dangerous, but it save money for some, because of the crisis.

  • rudyswiss .

    I like the term ” NEW FUSION”, for the technical people Nuclear Energy With Fusion, for the rest of the consumers simply something NEW.

  • Obvious

    My favorite is still HENR – High Energy Natural Reaction – sounds like something one would like to have. But it is an uphill climb to replace the old standbys.
    Did we ever come to a conclusion (Dr. Bob started the conversation in the Always Open Thread) about where the term “LENR” first came from?

  • Obvious

    My favorite is still HENR – High Energy Natural Reaction – sounds like something one would like to have. But it is an uphill climb to replace the old standbys.
    Did we ever come to a conclusion (Dr. Bob started the conversation in the Always Open Thread) about where the term “LENR” first came from?

  • Gerard McEk

    I agree nuclear may cause some problems in countries like Germany where they have been brainwashed for centuries. Cold fusion is OK for me but how do you think about ‘Transmutator’ because transmutation is probably what is generating the heat? (I used the same term in my book “The Gods of Aïs”).

    • LENR4you

      LENR is perfect, otherwise I have to change my acronym ; -)

      • Mr. Moho

        You could call it “Limitless Exothermic Nanoscale Reaction” so you don’t have to change your acronym. Swap ‘Nanoscale’ with ‘Nanomagnetic’ if you subscribe to Brian Ahern’s theories.

        • US_Citizen71

          or Limitless Energy Not Radioactive : )

          • Gordon Docherty

            Thinking / praying about this one for a while. How about:

            a VERSATILE system?

            And what, exactly, does VERSATILE stand for. Well, it’s a very exact description of what makes these systems work :

            Virtual-particle
            Energy-transfer Resonance within a Supersaturated-metal-hydride forming
            an Active Tesseract Ionic Lattice Environment

            (Virtual-particle = Quasi-particle, but, aside from QP-DOLL, it’s hard to do anything with QP!)

            and also emphasizes one of these systems’ critical success factors:

            Versatility

            It’s a friendly, familiar word that speaks of safety, thrift, flexibility. Marketing would love it…

      • Rafael

        why my comment was not approved?

        • ecatworld

          Off-topic

          • Rafael

            I know it’s a little off topic but talks about nuclear fusion and you’re denying Americans the opportunity of meeting a real alien (I’m Brazilian) and eventually learn how to build a nuclear fusion reactor.

    • Stephen Haigh

      Leave it as Cold Fusion / LENR. I want to see all the so called physicists who poured scorn 25 years ago squirm every time it is mentioned. Don’t let them claim any glory pretending it isn’t what they saw fit to ridicule.

      • yes, I like this position !
        each time this word will be used it will remind them the fiasco.

        • Sandy

          Element Transmutation Energy Generator (E-TEG)

          Transmutation is a common feature of LENR devices. The name “element transmutation energy generator” avoids the controversy of how LENR devices generate energy.

      • bachcole

        I like this a lot. It is my favorite. I like it so much that we should pass a law that only “cold fusion” can be used when referring to cold fusion.

        Also, cold fusion deniers should be forced to wear a scarlet letters patch of “CFD” so that everyone can know what kind of person they are, what kind of damage that they have done to the human race, and then throw tomatoes at them. (:->)

    • Job001

      We didn’t changed the name of gravity after Newton wrote July 5, 1687 an equation F=G*M1*M2/r^2 showing basic relationships. We still don’t know why(only the force correlation is known) not actually WHY gravity works now 327 years later.

      Since we don’t yet agree even on the basic relationship of what it is, one could argue we should not name it on the basis that past names were very wrong.

      After all, Edmund Storms makes the point “cold fusion or LENR is not hot fusion”.
      Edmund Storms has a good new book that makes a fair stab at explaining CF in his new book “The explaination of low energy nuclear reaction”.
      Review Ed’s basics at http://coldfusionnow.org/explaining-lenr/

      A huge amount of research is underway as evidenced by 3000 reports and major corporate, military, and National involvements. For us to be patient might be an unlikely but good idea.

  • Gerard McEk

    I agree nuclear may cause some problems in countries like Germany where they have been brainwashed for centuries. Cold fusion is OK for me but how do you think about ‘Transmutator’ because transmutation is probably what is generating the heat? (I used the same term in my book “The Gods of Aïs”).

  • MasterBlaster7

    Not going to happen. People are just going to have to learn to live with LENR.

  • mecatfish

    NewFire – NFR

  • mecatfish

    NewFire – NFR

  • ecatworld

    I think Industrial Heat may be going with ‘Rossi Effect’ and ‘Energy Catalyzer/E-Cat’

    • John De Herrera

      The ‘Rossi Effect’ is what I will use. Andrea Rossi is the man who developed the process to a commercial level and will soon put it on the world market. He has endures so much abuse from the pathological skeptics and they should hear his name often and everywhere for the rest of their lives. Andrea Rossi will have the last laugh! jdh

      • jousterusa

        I like “cold fusion,” too, and not just becuse I’ve just written a novel about the E-Cat’s secret roll-out. It has an appeal to the academic tastes, to the adventurous and to ordinary people. As for LENR, it probably is time to discard it, as the word “nuclear” can be fatal to a project. But one problem is that neither Rossi nor Randell Mills will adopt “cold fusion” as a simplified name for their work.

  • Frank Acland

    I think Industrial Heat may be going with ‘Rossi Effect’ and ‘Energy Catalyzer/E-Cat’

    • John De Herrera

      The ‘Rossi Effect’ is what I will use. Andrea Rossi is the man who developed the process to a commercial level and will soon put it on the world market. He has endures so much abuse from the pathological skeptics and they should hear his name often and everywhere for the rest of their lives. Andrea Rossi will have the last laugh! jdh

  • VYT

    Low energy particle reaction – LEPR. It is not far from real mechanism and sounds less scary than nuclear.

    • Tim

      Because nobody’s ever been scared of a leper.

  • Wayne M.

    Talk about a slow news day…

    The name LENR is not going away. It’s been around too long and used by all the major players as is the phrase ‘cold fusion’.

    The E-cat’s out of bag, so roll with it.

    The premise, that the oil companies (and their friends) will create a fear of LENR, is not going to happen, because they are going to be the one’s selling it.

    Once the E-cat technology is ‘out there’, the small players, such as IH, will be dwarfed by the enterprises (read oil) that can spend 100 billion on a development and marketing project. IBM spent that kind of money on the development of the transistor, yet it became a device, as the E-cat will be, that can be engineered around to avoid patent infringements. The net results is over time, IH will be forgotten as the main player in LENR, as IBM has been forgotten as the main player in transistors.

  • spooky3do

    Are you serious ? Once its something that people can touch and that provides an advantage without risk of harm there is nothing anyone can do or say to make people avoid it. People always fear the unknown but as soon as a thing is not unknown anymore they are very trusty.. sometime so much that it borders to being unreasonable

  • LENR4you

    LENR is perfect, otherwise I have to change my acronym ; -)

  • Stephen Haigh

    Leave it as Cold Fusion / LENR. I want to see all the so called physicists who poured scorn 25 years ago squirm every time it is mentioned. Don’t let them claim any glory pretending it isn’t what they saw fit to ridicule.

    • yes, I like this position !
      each time this word will be used it will remind them the fiasco.

    • bachcole

      I like this a lot. It is my favorite. I like it so much that we should pass a law that only “cold fusion” can be used when referring to cold fusion.

      Also, cold fusion deniers should be forced to wear a scarlet letters patch of “CFD” so that everyone can know what kind of person they are, what kind of damage that they have done to the human race, and then throw tomatoes at them. (:->)

  • bachcole

    Language is usually not caused by conscious deliberation. So anything that you decide upon, well, it is just too late. When cold fusion takes off, some journalists will just call it cold fusion, and that will be that.

  • Job001

    We didn’t changed the name of gravity after Newton wrote July 5, 1687 an equation F=G*M1*M2/r^2 showing basic relationships. We still don’t know why(only the force correlation is known) not actually WHY gravity works now 327 years later.

    Since we don’t yet agree even on the basic relationship of what it is, one could argue we should not name it on the basis that past names were very wrong.

    After all, Edmund Storms makes the point “cold fusion or LENR is not hot fusion”.
    Edmund Storms has a good new book that makes a fair stab at explaining CF in his new book “The explaination of low energy nuclear reaction”.
    Review Ed’s basics at http://coldfusionnow.org/explaining-lenr/

    A huge amount of research is underway as evidenced by 3000 reports and major corporate, military, and National involvements. For us to be patient might be an unlikely but good idea.

  • bachcole

    Lattice Assisted Energy Release, or LAER. Eventually it will just be called “fusion”.

  • Tim

    How about just LEF, low energy fusion? Or cold fusion (already exists).

  • SteveA

    Mr. Fusion.

  • Brokeeper

    Safe Quantum Exothermic Rossi Effect Lattice. SQEREL or ‘Squirrel’ for stored energy.

    • bachcole

      You goose!!!

      • Brokeeper

        Honk!

  • Achi

    Well, once we figure out what to call it, changing the name should be relatively easy. We are essentially the entire public following of LENR, whatever it is called by us should stick if we can get ourselves to agree on something.

  • Thor

    Mr. Fusion?

  • Thor

    Although SQEREL is pretty awesome…

  • malkom700

    I recommend the “unexplained exothermic phenomenon” UEP, as we can not be sure that we quickly find an explanation of the phenomenon. Nevertheless, we can use, as well as the ancient people used fire.

  • malkom700

    I recommend the “not identified exothermic phenomenon” NIEP, as we can not be sure that we quickly find an explanation of the phenomenon. Nevertheless, we can NIEP to use, as well as the ancient people used fire.

  • RogerKnights

    Low Energy Fusion!

  • vtx

    Given our current state of ignorance, I think that DGT’s suggested name HENI (Heat Energy from Nuclear Interaction) would be appropriate. I believe that this is also takes into account the possibility of magnetic effects to nuclear spin.

  • Rafael

    the most correct is nuclear fusion, if it is really a nuclear fusion, because the nuclei, ahhh you already know. and also that’s how the aliens call it.

    • Christina

      Really” Rafael.

      “Alien” used to mean someone or some group that was not known to the natives at all. At the present time on Earth 99.9% of other cultures are known to everyone else on Earth.

      We all share a common culture, basically Christian or Muslim or a few other religions thrown in there so we basically know how any person in the world thinks.

      “Alien” was applied when the person one met was assumed to have a different culture, unknown, unproven to be friendly, probably dangerous in the short or long run.

      We are really not aliens to one another.

      When I was in the U.S. Army fourty years ago, they used “other nationals.” I believe that to be a better designation and more accurate to how people in the modern world interrelate.

      I realize that Immigration still calls “other nationals” by the “alien” tag. I’ve met “other nationals” who believe that to be insulting. It should be changed the next time Immigration has to redo its paperwork.

      Have a great day and may God bless you.

      Christina

      • Rafael

        with aliens I mean people from other planets if you not got it.

        • Kwhilborn

          Widom Larsen Theory among some others suggests it is not two atoms fusing together. It is pieces of two types of atoms shedding off and then finding each other and forming a new unstable atom that soon beta decays into infra red heat. This is why no Gamma is detected, because it is used in the process.

  • Rafael

    why my comment was not approved?

    • Frank Acland

      Off-topic

      • Rafael

        I know it’s a little off topic but talks about nuclear fusion and you’re denying Americans the opportunity of meeting a real alien (I’m Brazilian) and eventually learn how to build a nuclear fusion reactor.

  • Asterix

    If it involves the atomic nucleus, it’s a bit difficult to avoid calling it some sort of a nuclear process, isn’t it? If it doesn’t involve nuclear processes, how can it be fusion?

    I suppose in the case of the e-cat you could call it the “Rossi Effect”.

    • mytakeis

      don’t you CEEE! – cumulative etheric energy emanations

      • Omega Z

        Mr. Fusion,
        The Fusion-O-Matic Energy Master 4000 Series by Ronco

        If you order right now, you wont pay $1999.00, not even $1799.00
        You’ll pay Only $1499.00. And if your one of the 1st 100 callers, will throw in a 2nd one for free.
        Just pay the additional Shipping & Handling.
        Hurry- Operators are standing by.

        • GreenWin

          Do I get the Ginza Steak knives with this deal?? NOTE: Lew Larsen simply changed the Nuclear in LENR, to “Neutron” for Low Energy Neutron Reaction. I still like CF for political reasons.

        • Iggy Dalrymple

          but wait….there’s more

  • Asterix

    If it involves the atomic nucleus, it’s a bit difficult to avoid calling it some sort of a nuclear process, isn’t it? If it doesn’t involve nuclear processes, how can it be fusion?

    I suppose in the case of the e-cat you could call it the “Rossi Effect”.

    • bachcole

      The medical equipment industry managed to avoid the word nuclear when naming MRIs. They even had the cojones to CHANGE the name from having the word “nuclear” in it.

      • Asterix

        Probably marketing woo–or perhaps someone got sick of people saying “New-cue-ler”. The effect used is still “nuclear magnetic resonance”. One might as well leave the “nuclear” out of “thermonuclear bomb”–everyone who is familiar with the technology would still know what you mean.

        Taking the “nuclear” out of “nuclear fission” doesn’t change its perception much.

  • BuildItNow

    Stick with Cold Fusion, after reading through the posts below, I like Cold Fusion best.

    1. Wikipedia will get an ass whipping and the Wikipedia editor AndyTheGrump could find a whole new reason be so much grumpier.
    2. The public has been educated that fusion is safe by the hot fusion lobby,
    3. Cold Fusion is cool name.
    4. It is the original name that got press, so, helps us all remember the history
    5. In 1989, we were already afraid of “nuclear”, and Bush senior and his cronies could have tried to scare people by saying it the “the scary fusion reactor in your basement”, but they didn’t. The fear strategy was not used, it was the “pile on a discredit anyone who thinks there is something to Cold Fusion” and pump more oil, screw everyone and the planet.
    6. As humans, remembering the 25 years of denying the existence of this fantastic energy source could help us avoid future episodes of denial (he says hopefully).
    7. Could any of the deniers who deliberately and purposefully delayed Cold Fusion while knowing Cold Fusion to be valid, be held to task? They are sure to exist.

    • I’m with you. The idea of changing the name comes up now and then, but most of the old CF veterans who have been sticking it out for 25 years seem to be comfortable with “Cold Fusion/ LENR”. Changing the name would be confusing and somewhat diminishing towards the process they’ve been through.

  • Alessandro Coppi

    If Andrea will confirm the principle as I believe, the best name is “NAMA” means NATIVE ANTI MATTER ANNICHILATOR.

    • MMK

      Me too, believe it has an antimatter component but Levi could not confirm the back-back signature ray.

  • AB

    No, this sort of paternalistic behaviour creates mistrust in the first place.

  • AB

    No, this sort of paternalistic behaviour creates mistrust in the first place.

    • bachcole

      “paternalistic”??? You mean only men deceive? It is women who use make up, which is deception pure and simple.

      • AB

        I mean paternalistic. A “you’re incapable of deciding on your own, so let me do it for you.” kind of stance.

        • AB

          Or putting it differently: would you trust somebody that withholds information from you on the grounds that it’s for your own good?

          • bachcole

            That is what most commercial advertisement is all about, and, NO, I don’t trust them. (:->) Never trust the word “natural”. If an advert says that the food contained herein has no cholesterol or fat or saturated fat, don’t buy that food. I find adverts for women’s products to be more thoroughly deceptive than most other products. Just a few tidbits. (:->)

  • Chris, Italy

    No matter what you call it, Mary Yugo will keep calling it NUCLEAR at the top of her hysterical voice.

    What I’ve always thought is that LENR is useless because it would include any nuclear reaction except hot fusion. Yup! you really could call radioactivity in the same way… and… nuclear fission too!

    The main objection toward “cold fusion” has been that many folks doubt it being fusion, or that it falls within the term. Why not just something like:

    Safe’n’Easy Nuclear Reactions (or Fusion Energy)

    Trouble Free Nuclear Reactions (or Fusion Energy)

    Third Milennium Nuclear Reactions (or Fusion Energy)

    • MasterBlaster7

      Ooo…..Easy Bake Oven Mk. 2

      • Chris, Italy

        Good one Blast. 😀 Pity it might not be quite so good after all those recalls.

  • Limitless Occupied Lattice, then it could be LOL.

  • Sandy

    Element Transmutation Energy Generator (E-TEG)

    Transmutation is a common feature of LENR devices. The name “element transmutation energy generator” avoids the controversy of how LENR devices generate energy.

  • HS61AF91

    don’t you CEEE! – cumulative etheric energy emanations

  • jaman73

    Since Metaphysics has been used, I suggest “Meta-Chemistry”.

  • clovis ray

    I got it,,,,,,,,,,,,TRE ,,,, The ,,,, Rossi,,,,,, effect,, hows that,– smile

  • Alan DeAngelis

    Cold Fusion because this would make a great t-shirt.

    “Just by looking at

    Fleischmann and Pons

    on television

    you could tell they were
    incompetent boobs.”

    http://www.infinite-energy.com/iemagazine/issue24/tenyears.html

  • Alan DeAngelis

    Cold Fusion because this would make a great t-shirt.

    “Just by looking at

    Fleischmann and Pons

    on television

    you could tell they were
    incompetent boobs.”

    http://www.infinite-energy.com/iemagazine/issue24/tenyears.html

  • jousterusa

    I like “cold fusion,” too, and not just becuse I’ve just written a novel about the E-Cat’s secret roll-out. It has an appeal to the academic tastes, to the adventurous and to ordinary people. As for LENR, it probably is time to discard it, as the word “nuclear” can be fatal to a project. But one problem is that neither Rossi nor Randell Mills will adopt “cold fusion” as a simplified name for their work.

    • Kwhilborn

      Cold Fusion was abandoned because it sounds like two atoms are interacting and fusing. The reality seems to be that two types of atoms are shedding off a part of themselves which then may combine temporarily into an unstable form which later beta decays into IF heat. It also has the stigma of the “junk Science”, but when it is proven the media will likely jump on it saying “Cold Fusion Proves True”.

  • Kwhilborn

    If the Blacklight Power Mills Hydrino is a reality, then this process may not be nuclear. Then we would be the ones who looked foolish when mainstream said it could not be nuclear.

    However a clean green LENR process (or similar breakthrough tech) will have its day in marketing.

    People won’t care if it is cheaper and more beneficial. Especially cheaper.

    Imagine what people must have thought about wiring their homes to a grid of AC current 100 years ago. Thomas Edison was frying dogs with the stuff and many homes have since burned to the ground because of it.

  • Omega Z

    Mr. Fusion,
    The Fusion-O-Matic Energy Master 4000 Series by Ronco

    If you order right now, you wont pay $1999.00, not even $1799.00
    You’ll pay Only $1499.00. And if your one of the 1st 100 callers, will throw in a 2nd one for free.
    Just pay the additional Shipping & Handling.
    Hurry- Operators are standing by.

    • GreenWin

      Do I get the Ginza Steak knives with this deal?? NOTE: Lew Larsen simply changed the Nuclear in LENR, to “Neutron” for Low Energy Neutron Reaction. I still like CF for political reasons.

      • bachcole

        Yeah, but if we can’t have “cold fusion”, I like “Low Energy Neutron Reaction”.

        Even if “cold fusion” is a misnomer. I prefer rubbing people’s noses in their arrogance than semantic correctness. (:->)

    • Iggy Dalrymple

      but wait….there’s more

  • kasom

    “REE-CAT” = RossiEffectE-CAT, that’s all You need

  • Hope4Dbest

    Well, let’s hope that Rossi is the first to the finish line. E-cat sounds totally harmless and even cuddly.

    I do think many of you don’t realize how paranoid many people are about ANYTHING nuclear. I hope I’m wrong.

    • racribeiro

      Not really.. make a breach on it and you will see the neutrons comming out of it. Unfortunatly, I do believe that the e-cat on every home will not be possible and it will be rated, at is best, as a (low power) nuclear device just an X-ray machine or a MRA machine. It can be installed by civilians, but has to be really checked.

      • I first agree with you, even imagining that people will block all.
        but like for gas boiler, people will be so motivated to have LENR at home that whatever scaremonger will say, whatever lobby will desire, whatever expert will propose, people will ask to be free to install a LENr at home, with reasonable safety checking.

        factually it is much less dangerous than a gas boiler, because the quantity of hydrogen is tiny, and radiation are weak and can be controlled by safety components…

        burst can happen but one can stop them quickly (at worst vent), making the total dose of someone sleeping on the reactor much less than the one of a britanian inhabitant. Today that can make people panic, but once they will have to choose between flexible and cheap energy at home and avoiding a mythical risk, they will use their brain.

        • bachcole

          But, AlainCo, we don’t know what the pressure is. It seems hard for me to believe that increased pressure (above atmospheric) would not help the reaction. I know that pressure has not been discussed much, but I am guessing that there is some increased pressure. This would increase any danger.

          • the more I remind the theory of Ed Storms the more it makes sense.

            for him pressure is just a parameter to bring fuel to the hydroton, and control some crack parameters.
            it seems breathing is more important than pressure.

            ed stormes report experiment with very high pressure that did not trugger the reaction alone.

        • Hope4Dbest

          @AlainCo “factually it is much less dangerous than a gas boiler,”

          Sure, but “factually”, nuclear energy has the best safety record of all energy sources, even after Chernobyl and Fukushima. Almost a hundred people died building the Hoover Dam. Hundreds of coal miners die (specially in China) every year. And how may thousands (or tens of thousands) from pollution from coal-fired power stations?

          “Factually” doesn’t cut it when people have been indoctrinated to fear ANYTHING with the word “nuclear” in it.

        • Kwhilborn

          Yes. look at the mailing list of home installations Rossi has already compiled.

  • I think that a product does not have to have a name that tries to describes its underlying physics in details.

    LENR has divided the community / field in half.
    The person who came up with the name was either:

    A: Not very smart
    B: Extremely smart

    It`s as if we allowed our worst enemy to choose the name for us so that he can use it against us.

    • Obvious

      Did you ever get to the bottom of where the LENR abbreviation began?

      • “Damned if I do – Damned if I don`t”

        I decided not to follow up on it

        Some of the biggest strategic failures I made since I became a dog science journalist is also related to using worthless crapy names for things.

        But regarding LENR, every time I write this “word” I kind of feel bad about it.

        Hope4Dbest is making a very good point.

  • the more I remind the theory of Ed Storms the more it makes sense.

    for him pressure is just a parameter to bring fuel to the hydroton, and control some crack parameters.
    it seems breathing is more important than pressure.

    ed stormes report experiment with very high pressure that did not trugger the reaction alone.

  • Gordon Docherty

    Thinking / praying about this one for a while. How about:

    a VERSATILE system?

    And what, exactly, does VERSATILE stand for. Well, it’s a very exact description of what makes these systems work :

    Virtual-particle
    Energy-transfer Resonance within a Supersaturated-metal-hydride forming
    an Active Tesseract Ionic Lattice Environment

    (Virtual-particle = Quasi-particle, but, aside from QP-DOLL, it’s hard to do anything with QP!)

    and also emphasizes one of these systems’ critical success factors:

    Versatility

    It’s a friendly, familiar word that speaks of safety, thrift, flexibility. Marketing would love it…

  • I think Power Cell is a good name
    And even better Hydrogen Power Cell

  • Hope4Dbest

    You may want to check EcatNews…

  • Hope4Dbest

    You may want to check EcatNews…

    • bachcole

      I don’t have much respect for EcatNews. Having just a little bit of skeptopitus is sort of like having just a little bit of cancer, as far as I am concerned. If 2013 Levi, et. al. cannot convince someone whose blog is named “Independent ECat News”, then one is stricken with a slight case of skeptopathitus.