Elon Musk Publishes Tesla's Master Plan Part 2 with Goal to Power the World and Transform Transportation

Elon Musk, founder and CEO of Tesla, Inc. has published part two of the company’s Master Plan, which reveals a grand ambition for Tesla to provide the means for its customers to become their own energy producers via rooftop solar systems (combining solar panels with Tesla batteries), expanding EV production and improving self-driving technology, and helping its customers make money by having their cars used in the fleet of Tesla vehicles that can be used for public transit purposes.

Here are some quotes from the document that can be read in full here: https://www.tesla.com/blog/master-plan-part-deux

“Create a smoothly integrated and beautiful solar-roof-with-battery product that just works, empowering the individual as their own utility, and then scale that throughout the world. One ordering experience, one installation, one service contact, one phone app . . .

“Today, Tesla addresses two relatively small segments of premium sedans and SUVs. With the Model 3, a future compact SUV and a new kind of pickup truck, we plan to address most of the consumer market. A lower cost vehicle than the Model 3 is unlikely to be necessary, because of the third part of the plan described below . . .

“In addition to consumer vehicles, there are two other types of electric vehicle needed: heavy-duty trucks and high passenger-density urban transport. Both are in the early stages of development at Tesla and should be ready for unveiling next year. We believe the Tesla Semi will deliver a substantial reduction in the cost of cargo transport, while increasing safety and making it really fun to operate . . .

“When true self-driving is approved by regulators, it will mean that you will be able to summon your Tesla from pretty much anywhere. Once it picks you up, you will be able to sleep, read or do anything else enroute to your destination.

“You will also be able to add your car to the Tesla shared fleet just by tapping a button on the Tesla phone app and have it generate income for you while you’re at work or on vacation, significantly offsetting and at times potentially exceeding the monthly loan or lease cost.”

It’s a simple plan, well laid out — and very ambitious, which is certainly true to form with Elon Musk. It seems like Musk is counting on solar to be the source of all the energy for all the vehicles mentioned here, and that that they would all be powered by lithium batteries. Not only is he talking passenger cars, but also pickup trucks, trucks (lorries) and buses — where battery power needs would be tremendous. That’s going to require a lot of lithium, among other raw materials. I don’t doubt that Musk is serious about this, but I do hope that he will look into LENR as a power source if it comes on the market. I can’t imagine he would ignore the potential that it would bring in helping him achieve his ambition.

  • f sedei

    I really appreciate the brilliance of Musk, but i sincerely think he is pushing the envelope on this one. Especially with all the breakthrough energy possibilities, including LENR, confronting us. Good luck.

  • Chris Marshalk

    Good on him. Someone with some serious balls who is standing up to the corrupt electricity companies. A real visionary IMHO. When has any of our global governments bothered to do something this ambitious except screw it’s own people red raw with taxes.

    • pg

      the unfortunate thing for him is that he did not make enough money in silicon valley before he started all the other ventures. The ironic thing is that he became a billionaire with the only enterprise that does not make anything, and he might be crushed by the enterprises that could truly change the world for the better. that is the world we live in, if you come up with some virtual crap that the mass likes, ( facebook, paypal, ebay, twitter ecc,) you become billionaire, if you have the vision to change transport, energy consumption and space travel, you end up looking like a lunatic, no matter how much sense everything you do makes.

      • he didn’t become a billionaire with paypal. he become a billionaire as a SpaceX and Tesla CEO and shareholder.

        • pg

          You don’t get it, so don’t. He is not a billionaire because of that but hey, you know better.

      • Brent Mosley

        agreed, I always felt the use of surplus laptop batteries and an old off the shelf vfd in a car intended for mass consumer use was questionable at best. If you compare that to the work done by Luke Workman formally of Zero Motorcycles the scam becomes very apparent.

      • Alain Samoun

        “lunatic” That’s what people think of you until you succeed… So far is Rossi a lunatic? Wait and see ;=)

    • we want LENR Fusione Fredda

      You are so right…the world over…

  • cashmemorz

    I’m picky, as most people probably are, as to who and under what conditions I would let “my ” car to be used by others, unknown. I am especially picky about the condition that my car is in when it returns to me (I almost wrote: is returned to me), another hurdle to get used to. Offsetting the cost of the car in the way Musk describes would be just difficult to endure. Will my grand kids have to put up with temperamental cars, in the sense that a person is; not mechanically. The changes happening around me are getting too real. Up till now it was all an intellectual exercise. Is it really true, or is the universe a hologram? What next, aliens and magic tech?

  • It’s a noble plan and I think he’ll succeed.

  • Brent Mosley
    • LOL!

    • Alain Samoun

      Some psychological evaluation of this writer – Miles Mathis – should be interesting…

  • Omega Z

    Meanwhile, Tesla Powerwall quietly discontinued the 10KW unit. It was not accepted by the market because it was to costly verses lead acid batteries with twice the capacity at half the cost.

    The 7KW is actually a 6.4KW. I don’t know. I was always taught when rounding, it was .5 and above was rounded up. Less then .5 you rounded down.

    • LuFong

      The 10KW unit was intended for backup purposes versus the 7KW unit which is intended for daily cycling. The demand for the 10KW unit was much less than the 7KW unit so Tesla decided to focus on the 7KW unit.

      Whether this was because of cost or because of other factors, we don’t know. Having a large heavy bank of lead acid batteries which require periodic maintenance suggests that it wasn’t just cost that was a factor especially since one can also provide this solution for daily cycling. A key part of Tesla products is “create a smoothly integrated and beautiful solar-roof-with-battery product that just works” which reminds of Apple’s approach to computing devices.

      • Omega Z

        From the article I read, it was all about cost.

        10KW life-cycle- 500 full charge/discharge cycles.
        Approximate Installed cost- $3500 plus inverter $1500
        That’s (US) $1 per every kilowatt stored and extracted from the battery.

        Lead acid is approximately $0.25 per kilowatt.
        The 7KW is approximately $0.20 per kilowatt but real cost may be more.

      • we want LENR Fusione Fredda

        Different countries have legislation on the maximum amount of KWh a household is ‘allowed’ to have at any moment in the day, without incurring in hugely increased charges or bureaucratic red tape for possible approval. E.g.: Italy: 3KW. UK: 12KW.
        Perhaps this tells us something about the market, which likely has a geographical location character, as well as a ‘cultural’ approach to the electrical use of appliances (and general waste management awareness).
        7KW seems to strike a balance for ‘normal’ use in domestic units.
        The more technological solutions we have, the more ignorant we are justified to be.
        Who wants to spend time and effort thinking about how to effectively manage their energy and waste at home, with such a life full of ‘work’ and ‘family time’ and ‘pokemon go’ activities?
        A “smoothly integrated and beautiful solar-roof-with-battery product that just works” would be ideal.
        Less and less thinking and less effort required for the household.

  • we want LENR Fusione Fredda

    This might be a pre-LENR industrial stage. It seems unlikely that – in such a line of business and with such an open mind – Musk may be unaware of LENR’s existence. He would have to know that LENR technology might mean serious competition, or a serious competitive advantage.

  • Jas

    Now that ‘Big Oil’ seems on the decline I wonder if it will be replaced by ‘Big Solar?’ Could Musk try to slow down Lenr or controll its rollout because it is a threat to his Solar electric vision of the future?

  • Fedir Mykhaylov

    For successful implementation of the idea apparently needed an inexpensive batteries withstand several thousand charge-discharge cycles. While such batteries is not observed.