Rossi: Industrial Heat has a ‘Model T’ Mass Production Strategy for E-Cat Plants

After Rossi referenced Henry Ford in response to the question I put to him yesterday about the E-Cat plant, I followed up today on the same theme.

Frank Acland
December 4th, 2014 at 8:04 AM

Dear Andrea,

Once you get this first plant operating perfectly, like Henry Ford, do you plan to make it your “Model T”, which you can duplicate on a mass production assembly line?

Kind regards,
Frank Acland


Andrea Rossi
December 4th, 2014 at 8:10 AM
Frank Acland:
Yes, that is the strategy. That is why this first industrial working plant is so important. It will be the Rosetta stone of our industrial know how.
Warm Regards,

Rossi talks about wanting to have one year of flawless operation before they can consider the plant “consolidated”, which seems like a long time (and for all of us waiting for something to happen, it is!), but based on what Rossi says above, it makes sense that they would be taking all the time they need to perfect this first plant, since you don’t want to duplicate a flawed model.

However, I don’t think we’ll see mass production kick in right away even if this first plant is a roaring success. It will take time and money and probably lots of orders before they would ramp up to real mass production — but a demonstrable working 1 MW plant that is shown to provide significant energy savings for the plant owner will surely be the best kind of marketing tool available to Industrial Heat.