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Rossi’s Business Strategy for E-Cat is ‘Decided’

I asked Andrea Rossi today on the Journal of Nuclear Physics what the status of his business plan was, and followed up with some further questions:

Andrea Rossi
October 9, 2020 at 8:38 AM
Frank Acland:
The business plan is decided, now we are waiting for the readiness of the Ecat.
Warm Regards,
Andrea Rossi

Frank Acland
October 9, 2020 at 9:23 AM
Dear Andrea,

When you mention the readiness of the E-Cat, do you mean:

1. It needs refinement to improve its operation
2. It needs further long-term testing
3. You are building a new model
4. Something else

Andrea Rossi
October 9, 2020 at 10:59 AM
Frank Acland:
2
Warm Regards,
A.R.

Frank Acland
October 9, 2020 at 3:22 PM
Dear Andrea,

In general terms, which of these approaches would most accurately characterize your business strategy:

1. Focused, working with select partners in narrow range of applications, limited geographical reach.
2. Broad ranging, trying to build market share quickly across multiple industries in many countries.
3. Something in the middle of the above two options.

Andrea Rossi
October 9, 2020 at 4:30 PM
Frank Acland:
2
Warm Regards,
A.R.

I was a little surprised with his answer to my last question, as it would seem to be the most difficult way to introduce a new product, requiring substantial financial, technical and logistical resources. But if the E-Cat SKL is all that Rossi has been describing it to be, then I suppose it would be considered by some as an opportunity of a lifetime to get involved with.

Regarding the length of time that long term testing will take, Rossi has stated that it is out of his control. Certainly anyone who is going to be marketing E-Cat technology will want to know about its performance over time, and I think even Andrea Rossi doesn’t know that yet.

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