Rossi’s Business Plan for the E-Cat

From recent comments I think we can now have a fairly clear idea of what Andrea Rossi’s strategy now is in terms of business development.

Some Q&As from the Journal of Nuclear Physics

Anonymous
December 3, 2017 at 9:39 AM
Dr Andrea Rossi,
Can you explain better what did you mean saying that the Ecat industry will go public?

Andrea Rossi
December 3, 2017 at 12:20 PM
Anonymous:
The strategy is proceed to the industrialization process immediately, put in the market a product and, after its success, make an IPO for a worldwide rapid expansion.
Warm Regards,
A.R.

Anonymous
December 9, 2017 at 9:29 AM
Dr Andrea Rossi
Is it correct to say that your new partners have invested with the specific goal to make the industrialization?

Andrea Rossi
December 9, 2017 at 2:08 PM
Anonymous:
Yes.
Warm Regards,
A.R.

The following are selected quotes by Andrea Rossi from the webcast with the Energy 2.0 Society on December 9th, 2017

Now after the Stockholm demonstration, we go to the next step. The next step will be the presentation of the product. We will try, and I think we can arrive to a massive production, at least for the industrial line of products within 2018, and so in this moment we are working very hard to make the factory and the lines necessary to make a massive production. And what about the future? The future is in the hands of God, but what we hope is that this technology will have an exponential to give to the society all its potential.

To put the product out as soon as possible, we are working on it, and I think that if we will be able to respect the scheduling I said, that would be a miracle, because to make a massive industrialization of a product in this time frame is more unique than rare.

The presentation of the product will be public. It will be the launch of the product.

For now we prefer not to license, but to develop the industrialization worldwide, and eventually, as I said before, give licenses for the utilization of the technology in specific fields. For example, a company that makes cars can be interested to be licensed to use this technology, to make something useful for cars that they know better than anybody else. This will obviously happen once the product will be out. So in this moment we are not looking for licensees, we are looking for industrial expansion, and we have made in Stockholm a very important agreement in this sense, that I think will bring to a fast development of the product, and eventually to the company go public.

My best guess (I have no special info on this at all) is that the important agreement made in Stockholm that Rossi frequently mentions seems to be with some company or entity that has been convinced enough by his presentation of E-Cat technology to put up the funds to bring Rossi the point where he has a product to sell. The next step following a successful product launch would then seem to be an initial public offering that would bring in the funds needed for a large expansion of production capability, which would also bring in returns on investment for this initial investor(s).

At this point it seems to me that it would make sense for Rossi and his team to work flat out to try and get the initial product to market before potential competitors can do so, and to make as big a splash as possible when the product is ready for launch, in order to attract the capital he is looking for.

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