New Photo of the E-Cat Plant on Trademark Application

Thanks to Pietro F. for posting this link to a trademark application apparently made by Andrea Rossi to the US Patent and Trademark office.

The application was made for the ‘Cat and Ball Silhouette Design’ that we have seen on some official E-Cat images, and which is shown in this image from page 4 of the document linked above.

It seems that in order to get a trademark approved, you have to have it displayed somewhere, and so on page 3 of the application is a statement by a Henry W. Johnson, President of J.M. Products of Boca Raton Florida who states:

‘The attached photo has been made in our factory in Miami, Florida, and is related to the plant “E-Cat the New Fire” manufactured by Leonardo Corporation to supply thermal energy’

E-Cat Plant

My guess is that this photo was made at the factory where Rossi and his team built the plant, and not at the factory where the 1 MW plant is currently being tested. It looks like this photo is at the same location where this photo from was taken.

Rossi said that this, and other photos on his website were taken during the building of the plant.

This new picture is not terribly informative, however it does seem to show the two shipping containers that Rossi has mentioned they are using. He has said that one container contains the plant itself, and the other is where the control system and workspace is located, and where Rossi says he is currently conducting Hot Cat R&D.

  • Teemu Soilamo

    The text on the logo says E-CAT THE NEW FIRE

    • radvar

      I thought that was interesting, too. Not sure when Rossi started referring to “The New Fire”, which I had previously associated with MFMP.

  • Alan Smith

    And Henry W Johnson of Boca Raton a company formation lawyer.

  • LuFong

    It’s interesting that the application is for Leonardo Corporation/Andrea Rossi and not Industrial Heat, Inc. Also the letter sounds like something Rossi would write and not a native American speaker.

  • Josh G

    Looks like a cat transfixed on a dot from a laser pointer. Gonna go ahead and just say I’m not a fan of the logo. I guess it’s cute and a little tongue-in-cheek, but it doesn’t strike the tone of “here this is a serious product that is going to change the world.”

    • Gerrit

      The product doesn’t need a logo to transmit that message. It is self evident.

    • Teemu Soilamo

      I think the silhouette looks monumental and iconic. Very tasteful.

    • GordonDocherty

      Neither does an Apple or a fluttering Window. They seem to do the job well enough, though – and, as we know, cats are the no.1 smash hit on the Internet. Also stresses the catalytic nature of the device – and the cat playing with the sun. Another trademark would also involve a mouse – anyone here remember Terence Cuneo?

    • Pekka Janhunen

      If one tilts one’s head 90 degrees to the left, one sees in the logo a sharp-nosed man’s profile in white, looking right, viewed from a lowered angle, and the red dot is his heart.

    • US_Citizen71

      I think it is a cat with its eye on the ball. ; )

  • Ivan Idso

    I love the logo. I have been following Andre Rossi since his first public demonstration and it reflects the evolution of the product and the character of Andre. If I am remembering correctly, the first device was called an energy catalyzer, which evolved into e-cat at some point. “The new fire” reference came along later, I am not sure who coined that term initially but it was after one of the successful tests.

    Regarding the ball, I really enjoy Andre’s sense of humor and philosophical outlook. So the ball could either be Andre’s humor coming through or it could have a deeper meaning that is not obvious to the rest of us. It always amazes me how, throughout the development process and working 16 hour days, he always makes time to respond on JONP. I also have no doubt that he also monitors ECW to monitor pertinent Iinformation.

  • Bruce W

    Reminds me of the old RCA logo of the dog and the gramophone “His master’s voice”.

  • Pekka Janhunen

    Perhaps it will change the world into more amateur direction