‘Premature’ to Invite Mainstream Media to E-Cat Presentation

I have become used to the fact that the E-Cat is a topic that is ignored by the mainstream media, but still I think it’s probably one of the most important technological developments of our time.

As Andrea Rossi prepares for the presentation of the E-Cat QX, one might think this would be the perfect opportunity to finally get the press interested in what he has been doing for the last decade or so, but Rossi is not taking that approach. Here’s a comment on the subject from the Journal of Nuclear Physics yesterday.

Rodney Nicholson
November 8, 2017 at 4:10 PM
Dear Andrea:

I was surprised to hear it has been decided not to invite representatives of at least a few of the main-stream media to your 24th November presentation. Presumably the presentation’s purpose is to reveal some of your most recent innovations to a wider audience. Many of your fans reading this blog have been surprised and disappointed, given the truly astonishing implications of your discoveries, that they are not being discussed in the news media on a daily basis. (For a start it would be nice to read some good news occasionally, interspersed within the regular torrent of bad news.)

Is there a reason you do not seem to want to bring awareness of your progress to the entire world?

Rodney Nicholson.

Andrea Rossi
November 8, 2017 at 4:57 PM
Rodney Nicholson:
That will be proper when we will launch the product massively.
Now it is premature.
Warm Regards,

So it seems that Rossi does not want a lot of media attention at the moment. There might be business advantages in not alerting the world that he has a groundbreaking technology that could disrupt the energy industry — but in that case why do a presentation at all, and just continue to quietly work away in your laboratory?

Regardless of Rossi’s inclination to reach out to the media, I’m frankly quite disappointed in the majority of members of scientific press, who one would hope and expect to be looking to highlight important discoveries and bring them to the attention of the public. However it seems clear that ‘cold fusion’/LENR is too toxic subject to be mentioned in ‘enlightened’ circles. It seems to be a topic that with the ability to ruin ones career if taken seriously. Huw Price at Cambridge University has covered this phenomenon well in this article on the ‘reputation trap.’

Without mainstream media outlets covering the story, there will likely be a rather limited reaction to the presentation. As usual it will be covered on a few rather obscure sites like E-Cat World, but we stay largely under the radar. If the presentation is done well and is quite convincing I expect it will be shared by enthusiast. There is a chance that more internet discussion will be generated, and perhaps in time the attention will percolate up to media channels with wider audiences.